Simulmedia CEO Makes the Case for Third-Party Independent Measurement

 

 

Data, accountability and the merging of digital and television are hallmarks of New York-based Simulmedia, so it makes perfect sense that company’s CEO, Dave Morgan, is supports Nielsen’s ability to provide a holistic view of the consumer. In fact, that’s the entire premise for Simulmedia’s charge: deliver true audiences to advertisers rather than just rating points or reach. To learn more about audience-based advertising, Steve Hasker, global president for Nielsen, sat down with Morgan at this year’s U.S. Consumer 360 to talk about where things stand and what comes next.

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