Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference

Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise Temple, Vice President of Neuroscience at Nielsen, and Elizabeth Douglass, Senior Vice President of Client Consulting at Nielsen, had the opportunity to educate attendees on the subconscious factors driving consumer behavior—factors that consumers can’t easily articulate.

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Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019

In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to understand how people engage with video across screens rather than understanding segmented engagement with TV or digital.

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Nielsen Opens Cincinnati Consumer Neuroscience Lab; 16th Worldwide

On Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of 16 labs around the world. The four-pod lab […]

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