Breakthrough Ad Testing Solution Has Unprecedented Ability to Predict In-Market Success

In the make-or-break world of advertising, there’s no over-emphasizing the need for good ads. But marketers and advertisers don’t just want solid creative. They want to know how effective their ads will be in getting positive returns—even before their campaigns have launched. While knowing what happens tomorrow isn’t technically possible, results from a five-month study […]

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Dodge’s ‘Wisdom’ Spot Takes Top Honors in Nielsen’s Automotive Ad Awards

 

 

When it comes to ad spend, few industries go bigger than auto. According to Nielsen Global Ad Intel, marketers spent $79 billion on TV ads in the U.S. last year. That spend represented 13% of the year’s total advertising on the small screen. So with that level of investment, it should go without saying that automotive marketers are eager to make every dollar count. And that means connecting with as many viewers—and possible buyers—as they can.

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Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016

Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing ROI. But instead of a single measure, a multi-model approach may be marketers’ best chance to measure the full impact of their marketing effectiveness.

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