Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016

Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing ROI. But instead of a single measure, a multi-model approach may be marketers’ best chance to measure the full impact of their marketing effectiveness.

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eXelate Named As Member Of Twitter Official Partner Program

We’re happy to announce that eXelate, a Nielsen company, has been selected to join the Twitter Official Partner Program! This program connects advertisers with data partners when executing marketing campaigns on twitter. eXelate is one of several companies selected to participate, and Twitter has recognized these partners because of their high-quality products, expert-level services and […]

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Viewability Gets Granular with Age and Gender Segmentation

The topic of viewability has never been more important than it is today. In an increasingly digital era when advertisers are clamoring for assurance that people—not bots—are seeing their messages, publishers are looking for accuracy and confidence. And that’s where Nielsen comes in, particularly as we are excited to announce that we’ve expanded our relationship […]

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NIELSEN DIGITAL BRAND EFFECT INTRODUCES BRAND LIFT BY PLACEMENT

There’s no denying the importance of understanding how your advertising is resonating, especially in the fast-evolving digital realm. The depth of available data, however, is constantly evolving, and not all data sources provide thorough metrics. That’s where Nielsen Digital Brand Effect has the edge. And today, that edge just got a little sharper. That’s because […]

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Digital Ad Ratings Now To Be In 16 Markets Globally

Digital Ad Ratings has already revolutionized how the industry measures a campaign’s digital audience, and we’re excited to announce that soon our measurement will be available in a total of 16 markets globally. We’re launching Digital Ad Ratings in seven markets across Asia and Latin America over the coming months: Singapore, Indonesia and Japan, where […]

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