Digital Ad Ratings Now To Be In 16 Markets Globally

Digital Ad Ratings has already revolutionized how the industry measures a campaign’s digital audience, and we’re excited to announce that soon our measurement will be available in a total of 16 markets globally. We’re launching Digital Ad Ratings in seven markets across Asia and Latin America over the coming months: Singapore, Indonesia and Japan, where […]

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Nielsen and Roku Move Advertising Measurement Closer to Covering Total Audience

On April 30, we announced that we’re teaming up with Roku, the popular streaming platform, to enable advertising measurement in the Roku platform via Nielsen Digital Ad Ratings. We will be collecting data for Roku’s 10 million devices, which include their media players and TVs. This collaboration is an industry-first for over-the-top (OTT) devices, as […]

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