Nielsen China and Alibaba Join Forces on New Product Performance Index

At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.

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E-Commerce Giant Alibaba Awards Nielsen Prestigious Silver Partner Award

E-commerce giant, Alibaba, recently awarded Nielsen China its Silver Partner Award—largely for the two companies’ collaboration on the New Offer Advisor solution introduced earlier this year. New Offer Advisor—coupling Alibaba’s big data capabilities with Nielsen’s superior data analysis to offer the best business insights to clients via a digital platform—has broken new ground in innovation […]

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Nielsen & Alibaba CEOs Discuss Using E-Commerce, Big Data and the Race to Excel in Global Markets

 

 

This week at Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for a video interview to discuss how global companies are leveraging digital and big data-harnessing strategies for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.

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