Data Brings to Life Asian Americans’ Digital Consumer Power for Congressional Leaders

Asian American buying power has grown faster than that of any other group since 2000, and Asian American Millennials are driving the growth of the consumer segment’s influential digital voice. Given Asian American Millennials’ growing impact in the U.S., this demographic group was at the forefront of a recent congressional briefing co-hosted by Nielsen and the Asian Pacific American Institute for Congressional Studies (APAICS) on Capitol Hill.

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