Asian American buying power has grown faster than that of any other group since 2000, and Asian American Millennials are driving the growth of the consumer segment’s influential digital voice. Given Asian American Millennials’ growing impact in the U.S., this demographic group was at the forefront of a recent congressional briefing co-hosted by Nielsen and the Asian Pacific American Institute for Congressional Studies (APAICS) on Capitol Hill.
Continue ReadingTo kick off Asian-Pacific Heritage month and formally launch the Northwest chapter of our Asian Affinity Link employee resource group (ERG), Nielsen Gracenote hosted a fireside chat with Ben Fong-Torres, Rolling Stone’s first-ever music editor.
Continue ReadingIn this edition of On the Record, Mariko Carpenter, VP, Strategic Community Alliances joins Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to discuss how the connected digital lives of Asian Americans are making them valuable consumers for companies of all sizes and in all industries to reach.
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In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence, at the 2018 Visual Communications Conference for Creative Content (C3) in Los Angeles.
Continue ReadingAndrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, chats with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, about how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.
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Nielsen Government Affairs and the Asian Pacific American Institute for Congressional Studies (APAICS) recently gathered a panel of experts on Capitol Hill to highlight the power of Asian American Pacific Islander women consumers.
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