Nielsen Brings Together Top Media Companies and Community Leaders at Crazy Rich Asians Screening

On the eve of Crazy Rich Asians’ nationwide U.S. release last week, we partnered up with Warner Bros. Pictures and IW Group to host a private screening in New York that brought together media professionals and Asian American leaders. The event celebrated a historic milestone for diversity and representation and sparked dialogue about the future of Hollywood in an increasingly multicultural consumer landscape.

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Data Brings to Life Asian Americans’ Digital Consumer Power for Congressional Leaders

Asian American buying power has grown faster than that of any other group since 2000, and Asian American Millennials are driving the growth of the consumer segment’s influential digital voice. Given Asian American Millennials’ growing impact in the U.S., this demographic group was at the forefront of a recent congressional briefing co-hosted by Nielsen and the Asian Pacific American Institute for Congressional Studies (APAICS) on Capitol Hill.

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