08/22/2018Diversity, EventsAngela Talton, Asian American, Diversity and Inclusion

Nielsen Brings Together Top Media Companies and Community Leaders at Crazy Rich Asians Screening

On the eve of Crazy Rich Asians’ nationwide U.S. release last week, we partnered up with Warner Bros. Pictures and IW Group to host a private screening in New York that brought together media professionals and Asian American leaders. The event celebrated a historic milestone for diversity and representation and sparked dialogue about the future of Hollywood in an increasingly multicultural consumer landscape.

08/15/2018DiversityAsian American, Diversity and Inclusion

Data Brings to Life Asian Americans’ Digital Consumer Power for Congressional Leaders

Asian American buying power has grown faster than that of any other group since 2000, and Asian American Millennials are driving the growth of the consumer segment’s influential digital voice. Given Asian American Millennials’ growing impact in the U.S., this demographic group was at the forefront of a recent congressional briefing co-hosted by Nielsen and the Asian Pacific American Institute for Congressional Studies (APAICS) on Capitol Hill.

07/11/2018DiversityAsian American, Diversity and Inclusion, ERG, Gracenote

Nielsen Gracenote Celebrates Asian-Pacific Heritage Month with Legendary Rolling Stone Journalist

To kick off Asian-Pacific Heritage month and formally launch the Northwest chapter of our Asian Affinity Link employee resource group (ERG), Nielsen Gracenote hosted a fireside chat with Ben Fong-Torres, Rolling Stone’s first-ever music editor.

06/05/2018DiversityAsian American, Diverse Intelligence Series, Diversity and Inclusion, On the Record

On the Record with Mariko Carpenter

In this edition of On the Record, Mariko Carpenter, VP, Strategic Community Alliances joins Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to discuss how the connected digital lives of Asian Americans are making them valuable consumers for companies of all sizes and in all industries to reach.

06/01/2018Diversity, EventsAsian American, Diverse Intelligence Series

Sixth Asian-American Consumer Report Released at Visual Communications Conference for Creative Content

In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence, at the 2018 Visual Communications Conference for Creative Content (C3) in Los Angeles.

10/03/2017Diversity, Thought LeadershipAsian American, Diverse Intelligence Series, Mariko Carpenter

On the Record With Mariko Carpenter

Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, chats with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, about how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.

07/11/2017Diversity, EventsAsian American, Diversity and Inclusion, public policy, women

Nielsen and APAICS Showcase the Digital Fluency of Asian Pacific American Women

Nielsen Government Affairs and the Asian Pacific American Institute for Congressional Studies (APAICS) recently gathered a panel of experts on Capitol Hill to highlight the power of Asian American Pacific Islander women consumers.

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Tag: Asian American