Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study

Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil Cakim, VP, Media Analytics, presented the findings at the AABDC’s Asian American Women Leadership Conference in New York at the Bank of America Tower on May 10.

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Nielsen Traces the Asian American Consumer Journey at New York Stock Exchange

Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to deliver key insight for brands, Nielsen recently highlighted new findings from its latest Diverse Intelligence consumer report on Asian American consumers at a marquee event held at the New York Stock Exchange.

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Nielsen Brings Together Top Media Companies and Community Leaders at Crazy Rich Asians Screening

On the eve of Crazy Rich Asians’ nationwide U.S. release last week, we partnered up with Warner Bros. Pictures and IW Group to host a private screening in New York that brought together media professionals and Asian American leaders. The event celebrated a historic milestone for diversity and representation and sparked dialogue about the future of Hollywood in an increasingly multicultural consumer landscape.

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Data Brings to Life Asian Americans’ Digital Consumer Power for Congressional Leaders

Asian American buying power has grown faster than that of any other group since 2000, and Asian American Millennials are driving the growth of the consumer segment’s influential digital voice. Given Asian American Millennials’ growing impact in the U.S., this demographic group was at the forefront of a recent congressional briefing co-hosted by Nielsen and the Asian Pacific American Institute for Congressional Studies (APAICS) on Capitol Hill.

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