In the latest edition of On The Record, Nielsen’s Mariko Carpenter, VP, Strategic Community Alliances, and Mia Scott-Aime, VP, Communications, sit down to chat about how Asian Americans are asserting their cultural and economic influence on the U.S. mainstream.
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Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study
Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil Cakim, VP, Media Analytics, presented the findings at the AABDC’s Asian American Women Leadership Conference in New York at the Bank of America Tower on May 10.
Continue ReadingNielsen Traces the Asian American Consumer Journey at New York Stock Exchange
Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to deliver key insight for brands, Nielsen recently highlighted new findings from its latest Diverse Intelligence consumer report on Asian American consumers at a marquee event held at the New York Stock Exchange.
Continue ReadingNielsen Brings Together Top Media Companies and Community Leaders at Crazy Rich Asians Screening
On the eve of Crazy Rich Asians’ nationwide U.S. release last week, we partnered up with Warner Bros. Pictures and IW Group to host a private screening in New York that brought together media professionals and Asian American leaders. The event celebrated a historic milestone for diversity and representation and sparked dialogue about the future of Hollywood in an increasingly multicultural consumer landscape.
Continue ReadingData Brings to Life Asian Americans’ Digital Consumer Power for Congressional Leaders
Asian American buying power has grown faster than that of any other group since 2000, and Asian American Millennials are driving the growth of the consumer segment’s influential digital voice. Given Asian American Millennials’ growing impact in the U.S., this demographic group was at the forefront of a recent congressional briefing co-hosted by Nielsen and the Asian Pacific American Institute for Congressional Studies (APAICS) on Capitol Hill.
Continue ReadingNielsen Gracenote Celebrates Asian-Pacific Heritage Month with Legendary Rolling Stone Journalist
To kick off Asian-Pacific Heritage month and formally launch the Northwest chapter of our Asian Affinity Link employee resource group (ERG), Nielsen Gracenote hosted a fireside chat with Ben Fong-Torres, Rolling Stone’s first-ever music editor.
Continue ReadingOn the Record with Mariko Carpenter
In this edition of On the Record, Mariko Carpenter, VP, Strategic Community Alliances joins Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to discuss how the connected digital lives of Asian Americans are making them valuable consumers for companies of all sizes and in all industries to reach.
Continue ReadingSixth Asian-American Consumer Report Released at Visual Communications Conference for Creative Content
In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence, at the 2018 Visual Communications Conference for Creative Content (C3) in Los Angeles.
Continue ReadingOn the Record With Mariko Carpenter
Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, chats with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, about how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.
Continue ReadingNielsen and APAICS Showcase the Digital Fluency of Asian Pacific American Women
Nielsen Government Affairs and the Asian Pacific American Institute for Congressional Studies (APAICS) recently gathered a panel of experts on Capitol Hill to highlight the power of Asian American Pacific Islander women consumers.
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