The Big(ger) Picture: Tapping into Out-of-Home Viewing

Due to changes in viewing behavior, it’s important that marketers, advertisers and media buyers have dependable and comprehensive data that captures this valuable audience. On the heels of news that we’re now leveraging our PPM technology to measure out-of-home TV viewing, we asked Sara Erichson, EVP of Client Solutions and Audience Insights, about the significance of this new capability.

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Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area

While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande Valley.

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