Due to changes in viewing behavior, it’s important that marketers, advertisers and media buyers have dependable and comprehensive data that captures this valuable audience. On the heels of news that we’re now leveraging our PPM technology to measure out-of-home TV viewing, we asked Sara Erichson, EVP of Client Solutions and Audience Insights, about the significance of this new capability.Continue Reading
Gracenote is now, officially, a Nielsen company. With this acquisition, we take one step further in our mission of measuring and understanding consumer behavior.Continue Reading
Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research Ltd (VR).Continue Reading
Our ability to deliver high-quality data sourced from 100+ countries across the globe relies on innovative technologies, rigorous science and passionate people in the field every day, in all conditions. We’re highlighting these stories through Nielsen Around the World, an interactive map and video series.Continue Reading
With on-demand audio and podcasting no longer being a niche medium, Nielsen is committed to expanding its capabilities so that it can measure engagement with that content as well.
This past summer, we launched the Nielsen Journal of Measurement to share some of the exciting technical and methodological measurement work we’re focused on every day. Our second issue of the journal, released today, takes a deeper look into how some of that work is transforming measurement in whole new ways.Continue Reading
We’re excited to announce that Brad Kelly, managing director of Nielsen Audio, has been selected by Radio Ink as one of the 2016 40 Most Powerful in Radio!Continue Reading
Peter Naylor, Hulu’s senior vice president of ad sales, recently expressed to Megan Clarken, president of product leadership at Nielsen, that independent third-party measurement is imperative in today’s evolving ecosystem.
While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande Valley.Continue Reading
At Nielsen, we’re optimistic about audio. And there’s good reason for it. Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.Continue Reading