Nielsen to Measure Total Program-Related Activity Across Twitter and Facebook

This week we announced that Nielsen will be expanding Nielsen Twitter TV Ratings to include Facebook topic data for the first time. The expanded set of metrics, Nielsen’s “Social Content Ratings,” will be the first solution to measure total program-related activity on Twitter and Facebook, including program mentions between friends and family, to followers, and shared publicly. We […]

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Nielsen Reports Provide Perspective Into Americans’ Media Habits

As technology continues to evolve and audiences fragment, Nielsen remains committed to providing the industry with insights around today’s total audience, no matter the device, delivery or platform. We’re publishing two unique report series—our Total Audience and Comparable Metrics reports—around consumers’ device behaviors and media consumption.

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2015 Nielsen Audio Client Conference: Bringing it All Together

 

 

This year’s Nielsen Audio Client Conference was a defining moment for industry trade events everywhere. Not only did it bring programmers, marketers and brand managers together to focus on major issues facing the listening landscape, but it did so in a way that didn’t leave attendees asleep at their tables or struggling to find that lone kernel of insight.

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