Digital Ad Ratings Now To Be In 16 Markets Globally

Digital Ad Ratings has already revolutionized how the industry measures a campaign’s digital audience, and we’re excited to announce that soon our measurement will be available in a total of 16 markets globally. We’re launching Digital Ad Ratings in seven markets across Asia and Latin America over the coming months: Singapore, Indonesia and Japan, where […]

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Put Five Years of TV Ad Performance At Your Fingertips With TV Brand Effect Ad Snapshots

For years, many of the biggest marketers in the world have used Nielsen’s TV Brand Effect solution to optimize their TV ad investments. Subscribers receive in-depth reporting from Nielsen research analysts on the memorability and likeability of their TV ads as well as their competitors’. They also have access to more than 10 years of […]

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Nielsen Creates the World’s Largest Consumer Neuroscience Organization With Acquisition of Innerscope Research

Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a leader in integrating multiple consumer neuroscience tools, combining biometrics, neurometrics and psychometrics to deliver unprecedented […]

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