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Tag: audience segments

07/07/2016Corporateaudience segments, Multi-Touch Attribution, Nielsen Marketing Cloud

Nielsen Marketing Cloud Collaboration Delivers Award-Winning Results for Carling

Earlier this year, i2c and Sainsbury’s looked to Nielsen to help them deliver a campaign for their client Carling, one of the most popular beer brands in the U.K. For their collaboration on the campaign, i2c and the Nielsen Marketing Cloud won The Drum Digital Trading Award for Most Effective Use of Data.

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