Reaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.Continue Reading
With on-demand audio and podcasting no longer being a niche medium, Nielsen is committed to expanding its capabilities so that it can measure engagement with that content as well.
While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.Continue Reading
At Nielsen, we’re optimistic about audio. And there’s good reason for it. Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.Continue Reading
This year’s Nielsen Audio Client Conference was a defining moment for industry trade events everywhere. Not only did it bring programmers, marketers and brand managers together to focus on major issues facing the listening landscape, but it did so in a way that didn’t leave attendees asleep at their tables or struggling to find that lone kernel of insight.Continue Reading
Audio is everywhere these days. We listen in our cars, on our phone and tablets, at home and on the go. From streaming services to satellite radio to traditional terrestrial radio, we have more options than ever for audio consumption. To examine the dynamic and rapidly changing listening landscape, Nielsen hosted more than 220 programmers, […]Continue Reading
When it comes to reach by medium, radio is unique in that it touches more than 90% of American adults every week according to Nielsen’s Q2 Comparable Metrics Report. Among 35-49 year-olds, the reach is 95%. So it makes perfect sense that Nielsen’s Total Audience initiative is just as focused on the audio industry as […]Continue Reading