Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right

When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, “We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.

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2015 Nielsen Audio Client Conference: Bringing it All Together

 

 

This year’s Nielsen Audio Client Conference was a defining moment for industry trade events everywhere. Not only did it bring programmers, marketers and brand managers together to focus on major issues facing the listening landscape, but it did so in a way that didn’t leave attendees asleep at their tables or struggling to find that lone kernel of insight.

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