Dodge’s ‘Wisdom’ Spot Takes Top Honors in Nielsen’s Automotive Ad Awards



When it comes to ad spend, few industries go bigger than auto. According to Nielsen Global Ad Intel, marketers spent $79 billion on TV ads in the U.S. last year. That spend represented 13% of the year’s total advertising on the small screen. So with that level of investment, it should go without saying that automotive marketers are eager to make every dollar count. And that means connecting with as many viewers—and possible buyers—as they can.

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