Nielsen China Wins Big at the 11th Annual ROI Festival

On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our annual ROI luncheon, where Nielsen leaders spoke on the launch of Nielsen Marketing Cloud in China, and gave a keynote presentation about the power of big data and our IntelliGEO solution.

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Nielsen Moves up 13 Places on Prestigious DiversityInc List of the Top Companies for Diversity

Nielsen moved up 13 places to No. 19 on the prestigious DiversityInc list of the Top 50 Companies for Diversity, after placing 32 in 2017. This tremendous advancement is a testament to the support, dedication, engagement and determination of our leaders, employee resource groups and all of our associates who remain committed to infusing diversity and inclusion into everything we do.

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