Nielsen’s Internal Communications Team Lands Top Industry Award

Nielsen’s 12-person internal communications team recently took top honors in the large team category in the 2017 CEB Internal Communications awards. In addition to having been selected from a group of leading global organizations, the Nielsen team’s win is especially rewarding given that those in the large team category must have at least 12 members to be eligible, proving that power and effectiveness aren’t always correlated with sheer staffing numbers.

Continue Reading

Dodge’s ‘Wisdom’ Spot Takes Top Honors in Nielsen’s Automotive Ad Awards

 

 

When it comes to ad spend, few industries go bigger than auto. According to Nielsen Global Ad Intel, marketers spent $79 billion on TV ads in the U.S. last year. That spend represented 13% of the year’s total advertising on the small screen. So with that level of investment, it should go without saying that automotive marketers are eager to make every dollar count. And that means connecting with as many viewers—and possible buyers—as they can.

Continue Reading

Nielsen Tops Institutional Investor 2016 All-American Executive Team for Investor Relations Professionals

The Wall Street community bestowed high honors on Nielsen CEO Mitch Barns, SVP of Investor Relations Kate Vanek and the Investor Relations team by including them on the Institutional Investor Magazine’s 2016 All-American Executive Team rankings. The list is one of the highest achievements bestowed upon Wall Street professionals. A total of 1,032 individuals, representing […]

Continue Reading