Making Marketing More Effective with the Nielsen Marketing Cloud

 

 

With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. Mark Zagorski, executive vice president of the Nielsen Marketing Cloud, discusses the vision behind the platform, how it works, and how brands, agencies and media companies can leverage its insights to cut through the clutter.

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Bridging the Worlds of High Performance Computing and Big Data

Over the past year, Nielsen has been working with Intel, Cloudera and Numerical Algorithms Group to bring the worlds of high-performance computing (HPC) and big data closer together. By merging these technologies, we’ll be able to run large-scale optimizations, simulations and segmentation analyses more efficiently than before and within the same platform that houses our […]

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Nielsen & Alibaba CEOs Discuss Using E-Commerce, Big Data and the Race to Excel in Global Markets

 

 

This week at Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for a video interview to discuss how global companies are leveraging digital and big data-harnessing strategies for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.

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