Over the past decade, Nielsen’s Breakthrough Innovation project has identified and celebrated more than 100 unique and enduring innovations in the U.S.—learning from and sharing their stories to answer: How can a product connect with consumers, differentiate and endure?
Continue ReadingWe’re excited to announce that our BASES forecasting model recently underwent the Marketing Accountability Standards Board (MASB) Marketing Metrics Audit Protocol, becoming the first and only forecasting model in the industry to undergo this accountability standard.
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At the end of 2012, the Lunchables team at Kraft Foods reflected on annual dollar sales growth of 6%, but they felt as though they were leaving money on the table.
Continue ReadingNielsen’s Consumer 360® is a global event series that brings innovative thought leaders and industry experts who share exclusive insights and help clients develop business solutions that are fueled with punch and ingenuity. These industry trailblazers share their uncommon approaches to cutting-edge solutions and bring to life ideas that illuminate consumer behavior. This year’s event, […]
Continue ReadingCreating game-changing innovation is challenging, and turning innovation into sales is that much harder in a compressed marketplace. The Breakthrough Innovation Project and Awards celebrate this exceptional triumph by companies that are changing category dynamics, not just conforming to them.
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