Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant corporations across the media, automotive, finance, fast-moving consumer goods (FMCG) and electronics industries. With […]

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E-Commerce Giant Alibaba Awards Nielsen Prestigious Silver Partner Award

E-commerce giant, Alibaba, recently awarded Nielsen China its Silver Partner Award—largely for the two companies’ collaboration on the New Offer Advisor solution introduced earlier this year. New Offer Advisor—coupling Alibaba’s big data capabilities with Nielsen’s superior data analysis to offer the best business insights to clients via a digital platform—has broken new ground in innovation […]

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