At NRF’s Big Show, Nielsen and CiValue Talk About Embracing Consumer Disloyalty

In an era where choice is at an all-time high, digital discovery is driving disloyalty. Today’s consumers are attracted to purchasing paths that lead them to the right product at the right price—wherever that may be at that moment. But when equipped with the right tools and datasets, brands and retailers can embrace retail infidelity as a means to foster growth.

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Unleash the Power Of Your Network With the Nielsen Connected Partner Program

Today, Nielsen launched the Nielsen Connected Partner Program, an industry first solution that helps consumer packaged goods (CPG) and retail clients get the most value from the companies that serve them. Tied to a deeper global technology investment in client enablement, the Nielsen Connected Partner Program will be a managed marketplace of partners within an open ecosystem, allowing clients to discover new partners while utilizing the most robust retail and shopper data in the world.

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