Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant corporations across the media, automotive, finance, fast-moving consumer goods (FMCG) and electronics industries. With […]

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Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field

Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV traditionalist or cord-cutters–have more control over […]

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