Nielsen Reports Provide Perspective Into Americans’ Media Habits

As technology continues to evolve and audiences fragment, Nielsen remains committed to providing the industry with insights around today’s total audience, no matter the device, delivery or platform. We’re publishing two unique report series—our Total Audience and Comparable Metrics reports—around consumers’ device behaviors and media consumption.

Continue Reading

New Consumption Patterns Call for New Tools to Measure Changing Habits

Today’s consumers are leading busier and busier lives, and in adapting to these on-the-go lifestyles, consumption patterns have shifted. To help marketers better understand consumers’ actual consumption habits—from what they’re eating to when and where they’re eating—we’re launching our Homescan Consumer Moments tool.

Continue Reading

Nielsen Creates the World’s Largest Consumer Neuroscience Organization With Acquisition of Innerscope Research

Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a leader in integrating multiple consumer neuroscience tools, combining biometrics, neurometrics and psychometrics to deliver unprecedented […]

Continue Reading