Uncertainty Is The Key To Eroding Consumer Confidence

When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about coming price changes, but consumers often react strongly when inflation or deflation is unexpected. Louise Keely uses Nielsen’s global consumer confidence index to illustrate this trend.

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NIELSEN PAKISTAN HELPS CLIENTS WIN IN A COMPETITIVE MARKETPLACE

Early in August 2015, Nielsen Pakistan organized client networking events in Karachi and Lahore for more than 90 clients from more than 40 companies and a variety of industries, including fast-moving consumer goods (FMCG), telecom, media, retail and more. A first of its kind, Nielsen Pakistan offered exclusive insights on innovation success, optimizing go-to-market strategies […]

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