Nielsen’s ESG Journey Supports Sustainable and Inclusive Communities

8 billion: That’s the projected global population by 2030. How does this growing global society sustain itself? As basic as the question is, it covers wide-sweeping facets that affect daily life everywhere—the availability of food, clean water, safe shelter, access to natural resources—needs that vary wildly around the globe, complicating the world’s challenges exponentially as our population continues to grow.

Continue Reading

Nielsen Event Highlights Impact of Double-Edged Demand in South Africa

The South African consumer landscape is fragmented and polarised, characterised by the double-edged demand of the South African consumer: Some feel more prosperous, while others are among the most financially stretched in the world. Some crave new, premium and convenience products, while others seek value for their money, quality private-label goods and prefer to stick to their firm favorites.

Continue Reading

Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

Continue Reading