Nielsen recently participated as a Platinum Sponsor of the Out for Undergrad (O4U) marketing conference hosted in Chicago. O4U is a national nonprofit whose mission is to help high-achieving lesbian, gay, bisexual, transgender and queer (LGBTQ) undergraduate students reach their full potential.Continue Reading
At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.Continue Reading
Recently, Steve Hasker, global president and chief operating officer (COO), sat down to share his thoughts on the value of the Nielsen Global Responsibility Report, a first for the company.
Andrew McCaskill, Nielsen’s senior vice president of communications and advertising, sat down with Crystal Barnes, vice president of corporate social responsibility at Nielsen, to discuss the ongoing value of the Nielsen Global Responsibility Report.
On June 2, 2016, more than 23,000 Nielsen associates came together to volunteer for Nielsen Global Impact Day (NGID). This marked our fifth-annual global day of service, and the impact was one of the strongest yet. Volunteers helped with more than 1,400 projects in over 900 community organizations across more than 92 countries where Nielsen operates.Continue Reading
Corporate social responsibility isn’t a new topic, but it is one that a growing number of consumers around the globe are taking an interest in. And as Carol Gstalder, SVP, Consumer Insights North America Leader, presented during the CECP Summit, consumer brands that demonstrate commitment to sustainability outperform those that don’t.Continue Reading
Crystal Barnes, vice president of corporate social responsibility at Nielsen, sat down with Kate Vanek, senior vice president of investor relations/finance at Nielsen, to get her insight into the value of the Nielsen Global Responsibility Report, particularly for investors.Continue Reading
At Nielsen, we believe we have a responsibility to measure what matters and to answer questions from our stakeholders about our own performance and commitments to making a positive impact on society. We believe that a business needs to care for the markets and communities on which it relies for its business. CEO Mitch Barns shares Nielsen’s efforts in this space.Continue Reading
At Nielsen, our Employee Resource Groups (ERGs) help employees connect with each other from different locations by identifying their shared affinities. This, in turn, helps them to maximize their business and social impact.Continue Reading
For organizations like the YMCA of the Suncoast – James P. Gills Family Branch in New Port Richey, Fla., meeting the needs of their communities and in turn growing their memberships are key tenants of success. Using data, the team at the YMCA identified areas for recruitment and realized new opportunities with its largest donor bases.Continue Reading