Nielsen Brings Marketing Education and Mentorship to LGBTQ Students

Nielsen recently participated as a Platinum Sponsor of the Out for Undergrad (O4U) marketing conference hosted in Chicago. O4U is a national nonprofit whose mission is to help high-achieving lesbian, gay, bisexual, transgender and queer (LGBTQ) undergraduate students reach their full potential.

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How Can Data Drive Decision-Making in Corporate Responsibility?

At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.

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The Difference a Day Makes: Thousands Volunteer on Fifth-Annual Nielsen Global Impact Day

On June 2, 2016, more than 23,000 Nielsen associates came together to volunteer for Nielsen Global Impact Day (NGID). This marked our fifth-annual global day of service, and the impact was one of the strongest yet. Volunteers helped with more than 1,400 projects in over 900 community organizations across more than 92 countries where Nielsen operates.

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Making the Business Case to Do Well by Doing Good

Corporate social responsibility isn’t a new topic, but it is one that a growing number of consumers around the globe are taking an interest in. And as Carol Gstalder, SVP, Consumer Insights North America Leader, presented during the CECP Summit, consumer brands that demonstrate commitment to sustainability outperform those that don’t.

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Investing in Environmental, Social and Governance Information

 

 

Crystal Barnes, vice president of corporate social responsibility at Nielsen, sat down with Kate Vanek, senior vice president of investor relations/finance at Nielsen, to get her insight into the value of the Nielsen Global Responsibility Report, particularly for investors.

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Measuring What Matters

At Nielsen, we believe we have a responsibility to measure what matters and to answer questions from our stakeholders about our own performance and commitments to making a positive impact on society. We believe that a business needs to care for the markets and communities on which it relies for its business. CEO Mitch Barns shares Nielsen’s efforts in this space.

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Data Helps Nielsen and YMCA “Hop the Gap” in Membership

YMCA Membership Vs. Donor Base

For organizations like the YMCA of the Suncoast – James P. Gills Family Branch in New Port Richey, Fla., meeting the needs of their communities and in turn growing their memberships are key tenants of success. Using data, the team at the YMCA identified areas for recruitment and realized new opportunities with its largest donor bases.

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