Meal kits represent one of the hottest trends in the fresh-focused consumer evolution. As Meagan Nelson, Associate Director, Nielsen Fresh Growth & Strategy, relayed to attendees at the 2019 Annual Meat Conference in Dallas, this fast-paced category continues to evolve in every aspect, from how and where meal kits are purchased to what’s included in the […]Continue Reading
At this year’s NACDS Total Store Expo, Andrew Mandzy, director of health and wellness strategic insights at Nielsen, spoke about the importance of offering products that resonate with today’s health-conscious consumer.Continue Reading
At The Global Summit of the Global Consumer Goods Forum held in Berlin, Konrad Gerszke, President, Lead Markets at Nielsen, hosted a special session investigating the disruptive forces redefining today’s path to purchase and outlined effective strategies to capture opportunities in this changing landscape.Continue Reading
There’s no doubt that health and wellness is on the minds of consumers, retailers and manufacturers. Andrew Mandzy, director of strategic insights for the Health & Wellness Growth & Strategy business, is helping Nielsen clients follow the path to purchase along the total consumer health care journey.
We recently announced a strategic framework agreement for comprehensive data cooperation with JD.com, one of China’s largest and fastest growing retailers, beginning January 2017.Continue Reading
Our ability to deliver high-quality data sourced from 100+ countries across the globe relies on innovative technologies, rigorous science and passionate people in the field every day, in all conditions. We’re highlighting these stories through Nielsen Around the World, an interactive map and video series.Continue Reading
Introduced in November, Nielsen Shopper Essentials Suite is a simple and efficient online platform that provides clients with a complete and interactive view of shoppers across retail channels and categories, helping them make real-time decisions to drive growth.
Our series, Nielsen Around the World, pulls back the curtain to provide a firsthand look at the stories behind our numbers. It takes smart technology and thousands of smart people on the ground every day in 100-plus countries to collect data and bring it to life.Continue Reading
Today, Nielsen launched the Nielsen Connected Partner Program, an industry first solution that helps consumer packaged goods (CPG) and retail clients get the most value from the companies that serve them. Tied to a deeper global technology investment in client enablement, the Nielsen Connected Partner Program will be a managed marketplace of partners within an open ecosystem, allowing clients to discover new partners while utilizing the most robust retail and shopper data in the world.Continue Reading
Nielsen’s Concept Quick Predict solution enables CPG companies to make better innovation decisions faster.Continue Reading