Unleash the Power Of Your Network With the Nielsen Connected Partner Program

Today, Nielsen launched the Nielsen Connected Partner Program, an industry first solution that helps consumer packaged goods (CPG) and retail clients get the most value from the companies that serve them. Tied to a deeper global technology investment in client enablement, the Nielsen Connected Partner Program will be a managed marketplace of partners within an open ecosystem, allowing clients to discover new partners while utilizing the most robust retail and shopper data in the world.

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Marketplace Influence Empowers the New Latina

Multiculturalism and diversity are integral elements of American culture. And they’re gaining prominence, which poses new and replete marketing opportunities for brands looking to engage with multicultural consumers. While the U.S. is rich with diversity, Latinas are a particularly notable demographic. Within the overall Hispanic demographic—which controls $1.3 trillion in buying power—the women are the […]

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