Nielsen’s Data Science Examines FMCG E-Commerce Potential in 34 Markets

To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG e-commerce success today and three pillars for growth tomorrow.

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