The Power of Choice: Viewability Partners Added to Nielsen Digital Ad Ratings

We’re excited to announce that Nielsen clients can now choose from viewability partners within Digital Ad Ratings to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.

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Viewability Gets Granular with Age and Gender Segmentation

The topic of viewability has never been more important than it is today. In an increasingly digital era when advertisers are clamoring for assurance that people—not bots—are seeing their messages, publishers are looking for accuracy and confidence. And that’s where Nielsen comes in, particularly as we are excited to announce that we’ve expanded our relationship […]

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Digital Ad Ratings Now To Be In 16 Markets Globally

Digital Ad Ratings has already revolutionized how the industry measures a campaign’s digital audience, and we’re excited to announce that soon our measurement will be available in a total of 16 markets globally. We’re launching Digital Ad Ratings in seven markets across Asia and Latin America over the coming months: Singapore, Indonesia and Japan, where […]

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