Now, more than ever, Latinas are pushing forward—experiencing gains in education and entrepreneurship—all while becoming the primary breadwinners in their households. In this edition of On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement sits down with Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to offer a unique, personal take on today’s Latina.Continue Reading
During Hispanic Heritage Month, Nielsen’s Government Affairs team, in collaboration with our Diversity & Inclusion team sponsored the Congressional Hispanic Caucus Institute’s annual leadership conference. At the event, we debuted our 2017 Diverse Intelligence Series report and networked with elected officials, furthering our outreach in the Latino community.Continue Reading
Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, chats with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, about how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.Continue Reading
To commemorate Hispanic Heritage Month, we sat down with Monica Gil, SVP and General Manager, Multicultural Growth and Strategy, Nielsen, and Luis Miranda, co-chair of Nielsen’s Hispanic Latino Advisory Council, to discuss our recently released Diversity Intelligence Series Hispanic Consumer Report.
Last week, Nielsen’s African-American employee resource group, SABLE, hosted its marquee Diverse Intelligence Series event in New York City. Using Nielsen’s extensive data on media consumption and shopping behaviors, the event aimed to explore the buying power—and influence—of African-American consumers.Continue Reading
Nielsen’s Diverse Intelligence Series is a collection of comprehensive reports focused solely on U.S. multicultural consumers’ unique consumption and purchasing habits. We partner with important external advisory stakeholders who help make these reports possible.Continue Reading