Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world showcasing their capabilities and highlighting trends for the upcoming year. […]
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Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud, recently spoke about brand marketing to an intimate group attending an event hosted by the Millennium Alliance. Damian focused on today’s media landscape, which is growing more complex than ever due to massive tectonic shifts in audience consumption habits, platform influence and rapidly evolving technologies.
Continue ReadingCan marketers raise the quality of personalized experiences without access to an underlying identity layer? To answer that question, we recently teamed up with venture capital firm Revel Partners to host ‘The Future of Identity’ at the Nielsen Tech Hub.
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