Nielsen’s Data Science Examines FMCG E-Commerce Potential in 34 Markets

To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG e-commerce success today and three pillars for growth tomorrow.

Continue Reading

Nielsen & Alibaba CEOs Discuss Using E-Commerce, Big Data and the Race to Excel in Global Markets

 

 

This week at Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for a video interview to discuss how global companies are leveraging digital and big data-harnessing strategies for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.

Continue Reading