Nielsen Video Series Asks Prominent U.S. Hispanics in Media Why Representation Matters

Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters, that we will be sharing throughout Hispanic Heritage Month.

Continue Reading

Nielsen Engages NYC Latinx Influencers for a Night Dedicated to the Online Lives of U.S. Hispanic Consumers

One week before launching our 2018 Latinx Diverse Intelligence Series consumer report, Descubrimiento Digital: The Online Lives of Latinx Consumers, we brought together New York City’s leading U.S. Hispanic media organizations and influencers for a first look at Latinx consumer trends.

Continue Reading

Nielsen Sponsors Congressional Hispanic Caucus Institute’s 2017 Leadership Conference

During Hispanic Heritage Month, Nielsen’s Government Affairs team, in collaboration with our Diversity & Inclusion team sponsored the Congressional Hispanic Caucus Institute’s annual leadership conference. At the event, we debuted our 2017 Diverse Intelligence Series report and networked with elected officials, furthering our outreach in the Latino community.

Continue Reading

Marketplace Influence Empowers the New Latina

Multiculturalism and diversity are integral elements of American culture. And they’re gaining prominence, which poses new and replete marketing opportunities for brands looking to engage with multicultural consumers. While the U.S. is rich with diversity, Latinas are a particularly notable demographic. Within the overall Hispanic demographic—which controls $1.3 trillion in buying power—the women are the […]

Continue Reading