Nielsen Sponsors Congressional Hispanic Caucus Institute’s 2017 Leadership Conference

During Hispanic Heritage Month, Nielsen’s Government Affairs team, in collaboration with our Diversity & Inclusion team sponsored the Congressional Hispanic Caucus Institute’s annual leadership conference. At the event, we debuted our 2017 Diverse Intelligence Series report and networked with elected officials, furthering our outreach in the Latino community.

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Marketplace Influence Empowers the New Latina

Multiculturalism and diversity are integral elements of American culture. And they’re gaining prominence, which poses new and replete marketing opportunities for brands looking to engage with multicultural consumers. While the U.S. is rich with diversity, Latinas are a particularly notable demographic. Within the overall Hispanic demographic—which controls $1.3 trillion in buying power—the women are the […]

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