Stacie de Armas, our VP of Strategic Initiatives & Consumer Engagement, shared updated insights from our 2017 Diverse Intelligence Series report “Latina 2.0” at Azteca América’s New York and Los Angeles upfront events.Continue Reading
During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.Continue Reading
During Hispanic Heritage Month, Nielsen’s Government Affairs team, in collaboration with our Diversity & Inclusion team sponsored the Congressional Hispanic Caucus Institute’s annual leadership conference. At the event, we debuted our 2017 Diverse Intelligence Series report and networked with elected officials, furthering our outreach in the Latino community.Continue Reading
To commemorate Hispanic Heritage Month, we sat down with Monica Gil, SVP and General Manager, Multicultural Growth and Strategy, Nielsen, and Luis Miranda, co-chair of Nielsen’s Hispanic Latino Advisory Council, to discuss our recently released Diversity Intelligence Series Hispanic Consumer Report.
Multiculturalism and diversity are integral elements of American culture. And they’re gaining prominence, which poses new and replete marketing opportunities for brands looking to engage with multicultural consumers. While the U.S. is rich with diversity, Latinas are a particularly notable demographic. Within the overall Hispanic demographic—which controls $1.3 trillion in buying power—the women are the […]Continue Reading
With more U.S. Hispanic’s identifying as bicultural, Nielsen and Culturati are working together to set the stage for a new way to view and measure the Hispanic consumer.Continue Reading