Demand Fuels Nielsen Consumer Neuroscience Expansion

To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with recruited participants. These updates to our labs allow us to further deliver unparalleled consumer insights with high efficiency.

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Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016

Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing ROI. But instead of a single measure, a multi-model approach may be marketers’ best chance to measure the full impact of their marketing effectiveness.

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