Nielsen Mexico Receives the First Media Rating Council Accreditation for a TV Audience Measurement Service Outside U.S.

We’re excited to announce that Nielsen’s Television Audience Measurement in Mexico has been granted accreditation by the Media Rating Council (MRC). This is the first MRC accreditation of a TV audience measurement service outside of the U.S. and the first Nielsen Media International market to receive it.

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Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area

While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande Valley.

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