Total Audience Progress Report

Mitch Barns, Chief Executive Officer

As most of you know, our No. 1 priority is our Total Audience Measurement initiative. It involves a long list of difficult and complicated steps, many requiring innovation and all of them requiring great execution. Throughout 2015, we’ve executed on every single deliverable we laid out in our road map at the beginning of the year—22 out of 22 deliverables through the first three quarters of the year. Our teams have been working very hard, and I’m incredibly proud of them and the work they are doing.

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From Our CEO

I’m thrilled to inaugurate the Nielsen News Center with some thoughts on themes I’ve been discussing at various events lately. I believe these themes will define the next 30 years, both for us and for our clients: population shifts; the rise of the middle class; media and retail fragmentation; how advances in measurement will trim waste and drive a golden age of marketing; privacy and security in the age of big data—and why I’d like to be 32 again!

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From Our CEO

I’m thrilled to inaugurate the Nielsen News Center with some thoughts on themes I’ve been discussing at various events lately. I believe these themes will define the next 30 years, both for us and for our clients: population shifts; the rise of the middle class; media and retail fragmentation; how advances in measurement will trim waste and drive a golden age of marketing; privacy and security in the age of big data—and why I’d like to be 32 again!

Continue Reading