Nielsen Alumni Are Leaders of Community and Social Impact

Giving back to local communities is an essential part of our culture at Nielsen. Inspired by their time at Nielsen, many of our employees continue to make impactful contributions to their communities even after leaving the company. We recently caught up with three Nielsen alumni to learn how their Nielsen experience influenced their personal development as leaders in the social impact space.

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Nielsen Social Impact Strategy Combines Data, Science and People to Make a Difference

While volunteering and giving back have long been part of our culture, Nielsen’s formal social impact strategy began in 2010. Andrea Bertels, Director, Global Responsibility & Sustainability, and Director, Grantmaking, Nielsen Foundation, recently shared how this approach has evolved over time.

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From Canada to Kenya: Creating Value with Nielsen Cares

Through the Nielsen Cares global volunteering program, our associates mobilize Nielsen’s data, expertise and their own skills to positively affect the communities where they live and work around the world. Recently Gabriel Moreau, client manager, and members of Nielsen’s Advertising Effectiveness team, used Nielsen consumer research capabilities to assist e2-Equality Effect with understanding the impact of its 160 Girls campaign in Kenya.

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How Can Data Drive Decision-Making in Corporate Responsibility?

At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.

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