How Can Data Drive Decision-Making in Corporate Responsibility?

At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.

Continue Reading

A World of Impact: Nielsen Global Impact Day


As the five-year anniversary of Nielsen Global Impact Day our annual day of service, has come and gone, Crystal Barnes, vice president of Corporate Social Responsibility at Nielsen, reflects on the year-round passion and dedication of our associates around the world who share a spirit of service and commitment to the well-being of our communities.

Continue Reading

The Difference a Day Makes: Thousands Volunteer on Fifth-Annual Nielsen Global Impact Day

On June 2, 2016, more than 23,000 Nielsen associates came together to volunteer for Nielsen Global Impact Day (NGID). This marked our fifth-annual global day of service, and the impact was one of the strongest yet. Volunteers helped with more than 1,400 projects in over 900 community organizations across more than 92 countries where Nielsen operates.

Continue Reading

Investing in Environmental, Social and Governance Information

 

 

Crystal Barnes, vice president of corporate social responsibility at Nielsen, sat down with Kate Vanek, senior vice president of investor relations/finance at Nielsen, to get her insight into the value of the Nielsen Global Responsibility Report, particularly for investors.

Continue Reading

Understanding Hunger in America: Data Makes a Difference

While hunger in America continues to be an issue, using data is part of our collective efforts to make an impact. In the 2016 Map the Meal Gap, Nielsen partnered with Feeding America to understand not just what hunger looks like at the county level in the U.S., but also to gain a better understanding of the impact of hunger on our communities.

Continue Reading

Measuring What Matters

Mitch Barns

At Nielsen, we believe we have a responsibility to measure what matters and to answer questions from our stakeholders about our own performance and commitments to making a positive impact on society. We believe that a business needs to care for the markets and communities on which it relies for its business. CEO Mitch Barns shares Nielsen’s efforts in this space.

Continue Reading

Data Helps Nielsen and YMCA “Hop the Gap” in Membership

YMCA Membership Vs. Donor Base

For organizations like the YMCA of the Suncoast – James P. Gills Family Branch in New Port Richey, Fla., meeting the needs of their communities and in turn growing their memberships are key tenants of success. Using data, the team at the YMCA identified areas for recruitment and realized new opportunities with its largest donor bases.

Continue Reading