Nielsen Associates Return to Puerto Rico to Continue Post-Hurricane Recovery Efforts

This year, Nielsen associates returned to help continue the recovery efforts in Puerto Rico following Hurricane Maria. Together, the group logged 511 volunteer hours, contributing to critical home repairs, community projects and to begin repairing The Mendez Baseball Field in Yabucoa, which is an important part of the local community’s spirit.

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Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study

Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil Cakim, VP, Media Analytics, presented the findings at the AABDC’s Asian American Women Leadership Conference in New York at the Bank of America Tower on May 10.

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Nielsen BASES Gives Back through Skills-Based Volunteering

The Nielsen BASES Innovation Practice works with clients to develop and achieve more sustainable and substantial growth by using predictive analytics to measure and maximize clients’ new product launch potential. Growing from the passion of those two volunteers, BASES Gives Back implemented 28 projects in 2018 across nine locations and engaged 230 volunteers for 900 volunteer hours.

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Nielsen Canada Makes a Difference with Data for Good

Nielsen Canada recently delivered the fifth year of a Data for Good project that’s enabled Canadian nonprofit organizations to receive valuable new insights about potential donors and volunteers. Through a custom study that began in 2014, a representative sample of 2,000 Canadian residents responded to survey questions related to behaviors and attitudes about four kinds of charitable support: monetary donations, volunteering, in-kind donations, and event attendance.

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Lessons in the Power of Data for Good and Pro Bono

This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global employee volunteer program, is integral to Nielsen’s business strategy.

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No Small Impact: NGID7 Activates Over 25,000 Global Nielsen Volunteers

For Nielsen Global Impact Day 2018, on June 21, over 25,000 Nielsen associates—a record number of volunteers—across 91 countries volunteered in more than 1,450 events. Associates use NGID to give back to our communities in all kinds of ways: fighting hunger in food banks and farm fields, promoting inclusion through programs for the elderly and disabled, encouraging education in classrooms and afterschool programs, and participating in clean-ups to help restore our environment.

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Annual Award Recognizes Nielsen Alumni for Community and Social Impact

For the second year in a row, we’re recognizing alumni who go above and beyond to make exceptional contributions in their communities—particularly in the areas of hunger and nutrition, technology, education, diversity and inclusion, as well as sustainable business practices and environmental preservation—with the Nielsen Alumni Social Impact Award.

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