Lessons in the Power of Data for Good and Pro Bono

This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global employee volunteer program, is integral to Nielsen’s business strategy.

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No Small Impact: NGID7 Activates Over 25,000 Global Nielsen Volunteers

For Nielsen Global Impact Day 2018, on June 21, over 25,000 Nielsen associates—a record number of volunteers—across 91 countries volunteered in more than 1,450 events. Associates use NGID to give back to our communities in all kinds of ways: fighting hunger in food banks and farm fields, promoting inclusion through programs for the elderly and disabled, encouraging education in classrooms and afterschool programs, and participating in clean-ups to help restore our environment.

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Annual Award Recognizes Nielsen Alumni for Community and Social Impact

For the second year in a row, we’re recognizing alumni who go above and beyond to make exceptional contributions in their communities—particularly in the areas of hunger and nutrition, technology, education, diversity and inclusion, as well as sustainable business practices and environmental preservation—with the Nielsen Alumni Social Impact Award.

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Nielsen Alumni Are Leaders of Community and Social Impact

Giving back to local communities is an essential part of our culture at Nielsen. Inspired by their time at Nielsen, many of our employees continue to make impactful contributions to their communities even after leaving the company. We recently caught up with three Nielsen alumni to learn how their Nielsen experience influenced their personal development as leaders in the social impact space.

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Nielsen Social Impact Strategy Combines Data, Science and People to Make a Difference

While volunteering and giving back have long been part of our culture, Nielsen’s formal social impact strategy began in 2010. Andrea Bertels, Director, Global Responsibility & Sustainability, and Director, Grantmaking, Nielsen Foundation, recently shared how this approach has evolved over time.

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From Canada to Kenya: Creating Value with Nielsen Cares

Through the Nielsen Cares global volunteering program, our associates mobilize Nielsen’s data, expertise and their own skills to positively affect the communities where they live and work around the world. Recently Gabriel Moreau, client manager, and members of Nielsen’s Advertising Effectiveness team, used Nielsen consumer research capabilities to assist e2-Equality Effect with understanding the impact of its 160 Girls campaign in Kenya.

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