Measuring What Matters

At Nielsen, we believe we have a responsibility to measure what matters and to answer questions from our stakeholders about our own performance and commitments to making a positive impact on society. We believe that a business needs to care for the markets and communities on which it relies for its business. CEO Mitch Barns shares Nielsen’s efforts in this space.

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Data Helps Nielsen and YMCA “Hop the Gap” in Membership

YMCA Membership Vs. Donor Base

For organizations like the YMCA of the Suncoast – James P. Gills Family Branch in New Port Richey, Fla., meeting the needs of their communities and in turn growing their memberships are key tenants of success. Using data, the team at the YMCA identified areas for recruitment and realized new opportunities with its largest donor bases.

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Food for Thought: Nielsen Data Helps Feeding America Connect With In-Need Food Banks

Feeding America® is a nationwide network of 200 member food banks and 60,000 food pantries and meal programs fighting to end hunger in the U.S. Volunteers from Nielsen leveraged their expertise in data collection and analysis to help one member food bank use data to determine how to best meet the needs of its partner agencies.

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