Breakthrough Ad Testing Solution Has Unprecedented Ability to Predict In-Market Success

In the make-or-break world of advertising, there’s no over-emphasizing the need for good ads. But marketers and advertisers don’t just want solid creative. They want to know how effective their ads will be in getting positive returns—even before their campaigns have launched. While knowing what happens tomorrow isn’t technically possible, results from a five-month study […]

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Nielsen and Time Warner Medialab Forge Strategic Partnership to Deliver Innovative Consumer Neuroscience Solutions

At Nielsen, we want to be able to evaluate how consumers react and respond to various forms of media content and advertising. And we’re constantly looking to broaden our ability to do so. That’s why we’re excited to announce our strategic partnership with Time Warner Inc. over a three-year period to integrate some of our […]

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