Creating More Effective Communications in a Diverse Media Environment

We recently hosted our first Marketing Effectiveness Event in Brazil for more than 115 clients from fast-moving consumer goods (FMCG) and non-FMCG industries. The event was geared toward sharing perspectives about the current media landscape, assessing the performance of existing campaigns in the market and boosting campaign ROI.

Continue Reading

Demand Fuels Nielsen Consumer Neuroscience Expansion

To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with recruited participants. These updates to our labs allow us to further deliver unparalleled consumer insights with high efficiency.

Continue Reading

Breakthrough Ad Testing Solution Has Unprecedented Ability to Predict In-Market Success

In the make-or-break world of advertising, there’s no over-emphasizing the need for good ads. But marketers and advertisers don’t just want solid creative. They want to know how effective their ads will be in getting positive returns—even before their campaigns have launched. While knowing what happens tomorrow isn’t technically possible, results from a five-month study […]

Continue Reading