Helping to Innovate an Iconic Brand: Nielsen Consumer Neuroscience Presents at IIeX Behavior Conference

In front of an audience of forward-thinking researchers and marketers at a recent lleX Behavior Conference in Chicago, Dr. Sarah Yu, Client Service & Neuroscience Director at Nielsen Consumer Neuroscience presented along with Kathryn Grater, Senior Leader Research Innovation & Behavioral Science at Kimberly Clark, discussed the importance of using consumer neuroscience technologies to identify the meaningful influences on consumer behavior that help grow brands through innovation.

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Nielsen Opens Cincinnati Consumer Neuroscience Lab; 16th Worldwide

On Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of 16 labs around the world. The four-pod lab […]

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Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right

When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, “We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.

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Creating More Effective Communications in a Diverse Media Environment

We recently hosted our first Marketing Effectiveness Event in Brazil for more than 115 clients from fast-moving consumer goods (FMCG) and non-FMCG industries. The event was geared toward sharing perspectives about the current media landscape, assessing the performance of existing campaigns in the market and boosting campaign ROI.

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Demand Fuels Nielsen Consumer Neuroscience Expansion

To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with recruited participants. These updates to our labs allow us to further deliver unparalleled consumer insights with high efficiency.

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