On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our annual ROI luncheon, where Nielsen leaders spoke on the launch of Nielsen Marketing Cloud in China, and gave a keynote presentation about the power of big data and our IntelliGEO solution.
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Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud, recently spoke about brand marketing to an intimate group attending an event hosted by the Millennium Alliance. Damian focused on today’s media landscape, which is growing more complex than ever due to massive tectonic shifts in audience consumption habits, platform influence and rapidly evolving technologies.
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Can marketers raise the quality of personalized experiences without access to an underlying identity layer? To answer that question, we recently teamed up with venture capital firm Revel Partners to host ‘The Future of Identity’ at the Nielsen Tech Hub.
Continue ReadingMatt Bennathan, Managing Director, Europe, Nielsen Marketing Cloud, recently sat down with the Telegraph’s Business Reporter for a video interview on how technology platforms and data science can power more effective marketing.
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We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
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In this video, Damian Garbaccio, executive vice president of the Nielsen Marketing Cloud, discusses how Nielsen has set itself apart in the cloud marketing space. He identifies Nielsen’s proprietary data and superior analytics capabilities as key differentiators.
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This June marked our fifth year in a row as a sponsor of Cannes Lions Festival of Creativity. This year, our overall participation highlighted the benefit of data-enabled creativity to help focus marketing efforts in the right places at the right times.
Continue ReadingEarlier this year, i2c and Sainsbury’s looked to Nielsen to help them deliver a campaign for their client Carling, one of the most popular beer brands in the U.K. For their collaboration on the campaign, i2c and the Nielsen Marketing Cloud won The Drum Digital Trading Award for Most Effective Use of Data.
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Ad spend as a percentage of total marketing is trending up. The reason? In a word, precision. CEO Mitch Barns explains how marketers are able to be more precise with their advertising today than ever before thanks to more and better data, as well as evolving technology and tools.
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With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. Mark Zagorski, executive vice president of the Nielsen Marketing Cloud, discusses the vision behind the platform, how it works, and how brands, agencies and media companies can leverage its insights to cut through the clutter.
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