Nielsen China Wins Big at the 11th Annual ROI Festival

On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our annual ROI luncheon, where Nielsen leaders spoke on the launch of Nielsen Marketing Cloud in China, and gave a keynote presentation about the power of big data and our IntelliGEO solution.

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Marketers Embrace Brand Autonomy at Millennium Alliance

Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud, recently spoke about brand marketing to an intimate group attending an event hosted by the Millennium Alliance. Damian focused on today’s media landscape, which is growing more complex than ever due to massive tectonic shifts in audience consumption habits, platform influence and rapidly evolving technologies.

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Making Marketing More Effective with the Nielsen Marketing Cloud

 

 

With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. Mark Zagorski, executive vice president of the Nielsen Marketing Cloud, discusses the vision behind the platform, how it works, and how brands, agencies and media companies can leverage its insights to cut through the clutter.

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