Understanding Consumers With Trusted Data and Insights

To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more actionable insights, draw conclusions about what drives business and meet consumer needs more effectively. 

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Understanding How Panels + Big Data Provide Better Audience Measurement

At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for measurement perspective, data is only as good as its root source.

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