Nielsen Russia Touts Big Data and Tech-Driven Measurement for 25th Anniversary

To celebrate our 25th anniversary in Russia, we invited more than 185 CEO and C-suite guests from the FMCG and retail industries to our offices. During the event, we invited them to learn more about our tech-driven measurement solutions, which allow them to have access to data on the go, launch best products even faster, precisely measure returns on investments and understand consumer needs that are hard to express with words.

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Prepare for What’s Next in the Complex Retail Landscape

To help our clients better understand how Nielsen estimates data to provide the best market read possible, we recently launched the Ultimate Guide to Nielsen Retail Measurement Services (RMS). Our clients can use our latest technology-rich, learning materials to power real-time decision-making and meet opportunity where it waits—right here, right now.

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