Nielsen at NATPE 2019: Discussing the Growth of OTT and OTA Viewing Amid an Evolving Media Landscape

As consumers seek more compelling content in cost-effective ways, employing over-the-air (OTA) antennas for broadcast TV is growing rapidly. For broadcasters and advertisers, understanding who’s in OTA homes and how they engage with media is critical to understanding the current viewing landscape, which Nielsen discussed at the recent NATPE conference in Miami Beach.

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A Look Into What’s Next in Television Measurement

When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television is more complex than it’s ever been, and it requires a measurement infrastructure that can not only cover a wide variety of new technical configurations to meet today’s needs, but also evolve rapidly with the times.

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Nielsen and Roku Move Advertising Measurement Closer to Covering Total Audience

On April 30, we announced that we’re teaming up with Roku, the popular streaming platform, to enable advertising measurement in the Roku platform via Nielsen Digital Ad Ratings. We will be collecting data for Roku’s 10 million devices, which include their media players and TVs. This collaboration is an industry-first for over-the-top (OTT) devices, as […]

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