We’re excited to announce the launch of our new podcast, “The Database.” Each episode will explore a popular trend or topic using Nielsen data, insights and research. And experts across industries will help bring the data to life.Continue Reading
With on-demand audio and podcasting no longer being a niche medium, Nielsen is committed to expanding its capabilities so that it can measure engagement with that content as well.
While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.Continue Reading