Data for Good: Building Charity Awareness Across Russia’s FMCG Consumers

This year, Nielsen Russia launched a pro bono Data for Good project for the Life Line charity foundation, which helps children with dangerous diseases by funding high-technology surgeries and medical research. For the project, we primarily wanted to help Life Line learn more about its supporters and then develop stronger connections with them.

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Nielsen BASES Gives Back through Skills-Based Volunteering

The Nielsen BASES Innovation Practice works with clients to develop and achieve more sustainable and substantial growth by using predictive analytics to measure and maximize clients’ new product launch potential. Growing from the passion of those two volunteers, BASES Gives Back implemented 28 projects in 2018 across nine locations and engaged 230 volunteers for 900 volunteer hours.

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Nielsen’s Pro Bono Trash Blindness Survey is a Foray into Environmental Skill-Based Volunteering

We recently learned about an opportunity with the Let’s Do It Foundation, the team that initiated World Cleanup Day (WCD), to further the waste management cause. Using data—one of Nielsen’s strongest assets—we led a pro bono survey for the foundation to assess consumer perceptions about trash. Deemed a trash blindness survey, the objective was to learn how “blind” to trash global consumers are.

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Nielsen Canada Makes a Difference with Data for Good

Nielsen Canada recently delivered the fifth year of a Data for Good project that’s enabled Canadian nonprofit organizations to receive valuable new insights about potential donors and volunteers. Through a custom study that began in 2014, a representative sample of 2,000 Canadian residents responded to survey questions related to behaviors and attitudes about four kinds of charitable support: monetary donations, volunteering, in-kind donations, and event attendance.

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Food for Thought: Nielsen Data Helps Feeding America Connect With In-Need Food Banks

Feeding America® is a nationwide network of 200 member food banks and 60,000 food pantries and meal programs fighting to end hunger in the U.S. Volunteers from Nielsen leveraged their expertise in data collection and analysis to help one member food bank use data to determine how to best meet the needs of its partner agencies.

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