Radio Ink Magazine, a leading radio industry trade publication in the U.S., included Brad Kelly, Managing Director of Nielsen Audio, in its recently released annual list of the 40 Most Powerful People in Radio. This marks Brad’s fourth consecutive year of being included on the list.
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If Media is the Heart, Data is the Heartbeat
Connectivity is growing at a rapid pace around the globe, and it’s raising the stakes for marketers vying for consumers’ attention on a widening range of devices and platforms. This was the key topic at a recent panel discussion hosted by the Egypt Chapter of the American Chamber of Commerce.
Continue ReadingBrad Kelly Named to Radio Ink’s 40 Most Powerful People in Radio
Radio Ink Magazine recently released its annual list of the 40 most powerful people in radio. Nielsen is once again proudly represented on the prestigious list by its managing director for Nielsen Audio, Brad Kelly. This marks Brad’s third year on the list of the industry’s powerbrokers.
Continue ReadingStorm Stories from the Frontlines: Audio is a Lifeline During Hurricane Maria
As summer begins, so does hurricane season, and the importance of radio is no more apparent than when a natural disaster occurs. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio remains a lifeline to the most vulnerable in times of crisis.
Continue ReadingGracenote Nabs Two Best of Show Awards at NAB 2018
In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.
Continue ReadingRadio: It’s in Everyone’s Shopping Cart
During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.
Continue ReadingNielsen Audio Podcast, A Guided Tour of Radio
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
Continue ReadingKeeping an Ear on Local Listeners: Nielsen BDSradio’s Market-Level Streaming Helps Radio Find the Next Hit
Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?
Continue ReadingEncoding for Nielsen PPM Measurement of Local TV Viewing
In September, we announced that we’re expanding the use of our Portable People Meter™ (PPM) technology for local TV ratings. In anticipation of this update, local TV stations require up-to-date encoding hardware in place to enable TV measurement through the PPM technology.
Continue ReadingSeven in 10 Chicago Adults Aware of “Chicago Radio Town Hall Meeting”
Reaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.
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