Connectivity is growing at a rapid pace around the globe, and it’s raising the stakes for marketers vying for consumers’ attention on a widening range of devices and platforms. This was the key topic at a recent panel discussion hosted by the Egypt Chapter of the American Chamber of Commerce.
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Radio Ink Magazine recently released its annual list of the 40 most powerful people in radio. Nielsen is once again proudly represented on the prestigious list by its managing director for Nielsen Audio, Brad Kelly. This marks Brad’s third year on the list of the industry’s powerbrokers.
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As summer begins, so does hurricane season, and the importance of radio is no more apparent than when a natural disaster occurs. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio remains a lifeline to the most vulnerable in times of crisis.
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In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.
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During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.
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Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
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Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?
Continue ReadingIn September, we announced that we’re expanding the use of our Portable People Meter™ (PPM) technology for local TV ratings. In anticipation of this update, local TV stations require up-to-date encoding hardware in place to enable TV measurement through the PPM technology.
Continue ReadingReaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.
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While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.
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