We’re proud to announce that Retail Leader, a leading retail trade publication, has named Louise Keely, executive vice president and global retail practice leader, Nielsen, as a Woman to Watch! The award recognizes the most impressive women in the retail industry for their leadership journey and accomplishments in retail, and for the future contributions they’re expected to make.Continue Reading
The grocery business industry truly is at the tipping point of great change. At this year’s FMI Midwinter Executive Conference in Scottsdale, Ariz., Nielsen and the Food Marketing Institute (FMI) revealed initial findings from its Digitally Engaged Food Shopper study.Continue Reading
Introduced in November, Nielsen Shopper Essentials Suite is a simple and efficient online platform that provides clients with a complete and interactive view of shoppers across retail channels and categories, helping them make real-time decisions to drive growth.
Staying ahead of big consumer tech trends can be daunting for retailers. Not only have today’s food shoppers transitioned to a new digital norm, the landscape they live in is rapidly evolving. But it’s not just about keeping tabs on trends like automatic replenishment and digital couponing. The shifting global socio-economic landscape adds an additional […]Continue Reading
How can retailers of all types anticipate the next set of changes coming their way? Dr. Carl Marci, chief neuroscientist and executive vice president of Nielsen Consumer Neuroscience, recently spoke on the role of emotions in retail environments at the Digiday Retail Summit in Laguna Beach, Calif.Continue Reading
It never fails. The holiday season seems to arrive just a little earlier with each passing year. The good news for retailers and Nielsen clients, however, is that Nielsen is always one step ahead, making sure to capture shopping and spending trends the minute they start—even if that coincides with the last trick-or-treater leaving our doorsteps.Continue Reading