At NRF’s Big Show, Nielsen and CiValue Talk About Embracing Consumer Disloyalty

In an era where choice is at an all-time high, digital discovery is driving disloyalty. Today’s consumers are attracted to purchasing paths that lead them to the right product at the right price—wherever that may be at that moment. But when equipped with the right tools and datasets, brands and retailers can embrace retail infidelity as a means to foster growth.

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