NIELSEN RECOGNIZED IN GARTNER’S 2015 MARKET GUIDE FOR TRADE PROMOTION MANAGEMENT AND OPTIMIZATION

When it comes to bringing products to market, retailers and manufacturers have some big challenges to overcome. That’s because in too many instances, they’re spending significantly for promotional efforts that don’t pay off. In many cases, they don’t even break even. That’s where Nielsen can help. In fact, we do more than help. We excel. […]

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