Nielsen SABLE Associates Drive Engagement During Black History Month

Members of Nielsen’s Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group spent the month of February in the community, in our offices and with our clients celebrating Black History Month. A key focus for the group this year was using insights from our 2018 report on Black consumers—From Consumers to Creators: The Online Lives of Black Consumers—to demonstrate the growth opportunity these consumers present for our clients.

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Nielsen Associates Make an Impact During Black History Month

Black History Month is celebrated nationally, and at Nielsen, we recognize the importance of commemorating the achievements of Black Americans—past and present. We celebrated Black History Month in a variety of ways. We amplified our insights via thought leadership; gave back during various community service opportunities; and encouraged employee dialogue and exchange with senior leaders. Here’s […]

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SABLE Hosts Diverse Intelligence Series Event and Explores African-Americans as Influencers

Last week, Nielsen’s African-American employee resource group, SABLE, hosted its marquee Diverse Intelligence Series event in New York City. Using Nielsen’s extensive data on media consumption and shopping behaviors, the event aimed to explore the buying power—and influence—of African-American consumers.

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