In addition to providing a vital look at how TV-related social media content is performing, Nielsen’s Social Content Ratings® (SCR) will now also provide insights into how owned social strategies, including the contribution of talent, are being leveraged to promote TV programs across platforms with the launch of Owned Account Performance.
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Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with TV programming, we recently introduced an enhancement known as Owned Content Performance.
Continue ReadingCommand Your Buzz: Understanding How Owned Strategies Drive Impact
Nielsen’s new analytics break down social conversation about TV into two buckets: Owned activity, or the buzz generated by official accounts associated with a program or network, and organic activity, or the buzz originated by the general viewing audience.
Continue ReadingHow Can TV Networks Maximize the Value of Social Media?
Sean Casey talks about Social Content Ratings, the most comprehensive measurement of TV-related social media activity available, which released last month.
Continue ReadingSocial Content Ratings™ Standardizes Social TV Measurement Across Twitter and Facebook
Today, we announced the launch of Social Content Ratings, the most comprehensive measure of social TV activity across Facebook and Twitter.
Nielsen to Measure Total Program-Related Activity Across Twitter and Facebook
This week we announced that Nielsen will be expanding Nielsen Twitter TV Ratings to include Facebook topic data for the first time. The expanded set of metrics, Nielsen’s “Social Content Ratings,” will be the first solution to measure total program-related activity on Twitter and Facebook, including program mentions between friends and family, to followers, and shared publicly. We […]
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