Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media

Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with TV programming, we recently introduced an enhancement known as Owned Content Performance.

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Nielsen to Measure Total Program-Related Activity Across Twitter and Facebook

This week we announced that Nielsen will be expanding Nielsen Twitter TV Ratings to include Facebook topic data for the first time. The expanded set of metrics, Nielsen’s “Social Content Ratings,” will be the first solution to measure total program-related activity on Twitter and Facebook, including program mentions between friends and family, to followers, and shared publicly. We […]

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