We’re excited to share that we’ve begun to pilot a new solution that will change how quickly brands can produce the insights they need to drive their business decisions. In time for the FIFA World Cup in Russia, Nielsen Live will deliver real-time data from Nielsen-visited stores to help brands manage their stock appropriately during the matches.Continue Reading
Acquired by Nielsen in 2017, Gracenote is largely known as the global leader in music, TV and movie data, powering the program guides and interfaces for the top cable and satellite TV services, as well as the playlist features for the most popular streaming music services on the planet. But, what you might not know is that Gracenote is also a sports data powerhouse.Continue Reading
We are very excited to announce that Nielsen has officially acquired Repucom, the global leader in sports measurement, evaluation and intelligence.