Sustainable Business Strategies: A Conversation on Social Responsibility at the Better Business Bureau Forum

Leading experts in the sustainability area, including Julia Wilson, Vice President of Global Responsibility & Sustainability, Nielsen, recently gathered in New York City for the BBB Forum on Corporate Responsibility to discuss today’s sustainably minded consumers and what qualities they look for when making their shopping decisions.

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Nielsen BASES Gives Back through Skills-Based Volunteering

The Nielsen BASES Innovation Practice works with clients to develop and achieve more sustainable and substantial growth by using predictive analytics to measure and maximize clients’ new product launch potential. Growing from the passion of those two volunteers, BASES Gives Back implemented 28 projects in 2018 across nine locations and engaged 230 volunteers for 900 volunteer hours.

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Making the Business Case to Do Well by Doing Good

Corporate social responsibility isn’t a new topic, but it is one that a growing number of consumers around the globe are taking an interest in. And as Carol Gstalder, SVP, Consumer Insights North America Leader, presented during the CECP Summit, consumer brands that demonstrate commitment to sustainability outperform those that don’t.

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