Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

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Nielsen Invests in Technology to Accelerate Growth and Minimize Environmental Impacts

The choices we make around the technology we use across our business impacts not just the clients and markets we serve; they also benefit our environmental and social responsibility efforts. Crystal Barnes, SVP, Global Responsibility & Sustainability, recently sat down with Kim Anstett, Chief Information Officer, to discuss how these choices affect our day-to-day service delivery, as well as our environmental impacts more broadly.

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Bridging the Worlds of High Performance Computing and Big Data

Over the past year, Nielsen has been working with Intel, Cloudera and Numerical Algorithms Group to bring the worlds of high-performance computing (HPC) and big data closer together. By merging these technologies, we’ll be able to run large-scale optimizations, simulations and segmentation analyses more efficiently than before and within the same platform that houses our […]

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